Telling the UCR Brand Story
These "Bold Hearts. Brilliant Minds." brand stories are available to share through marketing and communication platforms to tell the stories of the people representing UC Riverside. The stories can be used in newsletters, social posts, emails, websites, ads, etc.
They're organized by the UCR brand pillars of Community, Mobility, and Transformation, and by affiliation, school, or college. The story's header signifies the person's affiliation. Each story will feature a description along with supporting assets including narratives, quotes, social tags, and multimedia content.
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Community
Brenda Martinez '10
From UCR athlete to Olympian and World Champion and now mentor, Brenda Martinez ’10 has made her 5-year-old self proud.
Jesse Melgar, MPP '17
When you think about the largest crisis in 2020, what comes to mind? Jesse Melgar, MPP ’17 was at the forefront of communication for Governor Newsom when COVID was at its peak.
Lilian Hernandez
Lilian’s story is one of COMMUNITY. Inspired by her family, Lilian is studying to become a teacher in the Inland Empire and plans to give back to her community.
Aileen Tran '25
Aileen’s story is one of COMMUNITY. Her dedication to helping those struggling with mental health indicates a positive shift in healthcare for future generations.
Britney Mayowa '24
Britney’s story is one of COMMUNITY. By taking advantage of the resources that UC Riverside has to offer, Britney can work towards making a difference in marginalized communities.
John Costumbrado, M.D. '17
John Costumbrado, M.D. ’17 is living UCR School of Medicine's mission. As a graduate of the inaugural medical school class at UCR, he ensured he stayed in the area to make a difference. Now, in Emergency Medicine, he is living his calling by working in a diverse medical field and working with underrepresented and underserved on a regular basis.
Shayla Nguyen
Shayla’s story is one of COMMUNITY. After facing adversities early on in life, her ambitions showcase an earnest sentiment towards paying it forward and making a positive difference in healthcare.
Alexis Carmona
Alexis’s story is one of COMMUNITY. Using her personal experiences as a patient with various health care needs, Alexis is equipped with compassion and empathy to help others in need.
Cesar Bautista '25
Cesar’s story is one of COMMUNITY. Understanding the challenges that come with running a business inspired Cesar to speak up for small businesses and the families behind them.
Ken Noller ’75, T.C. ’76, M.A. ’84
Two student teachers didn’t have enough money for gas to get to their teaching sites. Ken Noller did something about it with an endowed fund for new teachers who may fall into tough times.
Thy B. Bui '04
Often, a student sees an opportunity and thinks, “I can’t do this because I can’t afford it.” With her endowed scholarship, Thy B. Bui hopes to prevent that thought for students interested in the UCDC program by providing funding support that covers the gap between academic scholarship costs and the cost of living for generations to come.
Mobility
Barbara Kerr '68
Barbara’s story showcases MOBILITY. As a first-generation alumna and donor, her story illustrates the opportunity a student at UCR has to find opportunity not only while on campus, but for the rest of their lives.
Mabel Tan
Passionate about science from a young age, Mabel is studying biology on the pre-medical track at UC Riverside. Her experience with RISE, a summer research program, helped narrow down her career options. Mabel’s story is a great example of MOBILITY at UCR.
Sonia Oluoch '25
Sonia’s story is one of MOBILITY. As a first-generation student who seeks to create change in the justice system, her ambition to become a lawyer and advocate for underrepresented communities is inspiring.
Ella Loyo
Ella’s story is one of MOBILITY. Raised by a single mother, Ella’s dedication to becoming an entrepreneur is admirable and showcases an ambitious mindset.
Rebecca Jennings
Rebecca’s story is one of MOBILITY. As a first-generation student, her personal adversities have served as motivation to pursue a career in STEM.
Thomas Howlett '25
Thomas Howlett’s drive and determination to balance life as a chemical engineering major and student athlete is admirable. Thanks to support from UC Riverside’s athletics and engineering department, he is making steady strides towards a career in renewable energy.
Allen Van Tran '15
Grappling with financial limitations didn’t stop Allen Van Tran from finding a way to use his education to open doors for others. He is now the youngest alumnus from the Marlan and Rosemary Bourns College of Engineering (BCOE) to establish an endowment at UC Riverside.
James Merino MBA '98
Education and opportunity go hand in hand for James Merino, MBA ’98, a data engineer who has worked at some of the biggest firms in Silicon Valley. That’s why he created the Jaime J. Merino Endowed Business Scholarship for Master of Business Administration students at UC Riverside’s School of Business in 2016.
Sheila Abdolmanafi
Sheila’s story is one of MOBILITY. Her determination to study at UCR as an international student displays resilience and passion to achieve her goal of working in healthcare.
Vera Machado Martinez M.A. '71, Ph.D. '79
A first gen UCR grad and single mom pioneered an exceptional career of firsts and is helping young Latina women do the same.
Transformation
Arnav Kacker '25
Arnav’s story is one of TRANSFORMATION. Taking a difficult personal experience and redirecting it into a positive driving force illustrates determination and ambition.
Nwaka Onwusa '08
UCR allowed Nwaka Onwusa, '08 to be empowered and follow her dreams of music and culture. From Rock and Roll Hall of Fame, to the Hip Hop Museum, she has shown what dedication and drive has allowed her to achieve.
Brian Immethun '25
Brian’s story is one of TRANSFORMATION. Although he began his studies with an unclear goal in mind, attending UC Riverside allowed Brian to explore his options and discover a career that resonates with his aspirations.
Rafael Lopez '07
From playing nooners, to playing Coachella, then back to UCR again. Rafael Lopez '07, aka DJ Alf Alpha, finds his way back to UCR as a performer and opener for Beach Boys and TLC for Homecoming.
Jazmine Morales Diego
Jazmine’s interest in environmental science is rooted in encouragement from a teacher who taught her how she could make positive change in the world. Her story is an inspiring example of TRANSFORMATION at UC Riverside.
Student
Ella Loyo
Ella’s story is one of MOBILITY. Raised by a single mother, Ella’s dedication to becoming an entrepreneur is admirable and showcases an ambitious mindset.
Mabel Tan
Passionate about science from a young age, Mabel is studying biology on the pre-medical track at UC Riverside. Her experience with RISE, a summer research program, helped narrow down her career options. Mabel’s story is a great example of MOBILITY at UCR.
Rebecca Jennings
Rebecca’s story is one of MOBILITY. As a first-generation student, her personal adversities have served as motivation to pursue a career in STEM.
Valentina Moreno
After learning about strategies to combat linguistic discrimination in the classroom, Valentina Moreno decided to double major in education, society, and human development and public policy. At UC Riverside, she’s enriching her college experience by building connections in both fields.
Alexis Carmona
Alexis’s story is one of COMMUNITY. Using her personal experiences as a patient with various health care needs, Alexis is equipped with compassion and empathy to help others in need.
Jazmine Morales Diego
Jazmine’s interest in environmental science is rooted in encouragement from a teacher who taught her how she could make positive change in the world. Her story is an inspiring example of TRANSFORMATION at UC Riverside.
Paula Omokhomion
Paula Omokhomion has a strong interest in how health and social protection policies drive global change. At UC Riverside, she is not only pursuing her master's in public policy but is making the most of her time as a Highlander by joining campus organizations.
Shayla Nguyen
Shayla’s story is one of COMMUNITY. After facing adversities early on in life, her ambitions showcase an earnest sentiment towards paying it forward and making a positive difference in healthcare.
Andrew Friedman
Taking on two majors and a minor, Andrew Friedman’s determination boldly shines through. Having access to resources and support at UC Riverside means Andrew can achieve whatever he puts his mind to.
Lilian Hernandez
Lilian’s story is one of COMMUNITY. Inspired by her family, Lilian is studying to become a teacher in the Inland Empire and plans to give back to her community.
Rayhan Khan
As ASUCR CHASS senator and intern at the California State Assembly, Rayhan Khan is dedicated to giving back to the community and being involved on campus.
Sheila Abdolmanafi
Sheila’s story is one of MOBILITY. Her determination to study at UCR as an international student displays resilience and passion to achieve her goal of working in healthcare.
Faculty
Staff
Alumni
Allen Van Tran '15
Grappling with financial limitations didn’t stop Allen Van Tran from finding a way to use his education to open doors for others. He is now the youngest alumnus from the Marlan and Rosemary Bourns College of Engineering (BCOE) to establish an endowment at UC Riverside.
Barbara Kerr '68
Barbara’s story showcases MOBILITY. As a first-generation alumna and donor, her story illustrates the opportunity a student at UCR has to find opportunity not only while on campus, but for the rest of their lives.
Britney Mayowa '24
Britney’s story is one of COMMUNITY. By taking advantage of the resources that UC Riverside has to offer, Britney can work towards making a difference in marginalized communities.
James Merino MBA '98
Education and opportunity go hand in hand for James Merino, MBA ’98, a data engineer who has worked at some of the biggest firms in Silicon Valley. That’s why he created the Jaime J. Merino Endowed Business Scholarship for Master of Business Administration students at UC Riverside’s School of Business in 2016.
Ken Noller ’75, T.C. ’76, M.A. ’84
Two student teachers didn’t have enough money for gas to get to their teaching sites. Ken Noller did something about it with an endowed fund for new teachers who may fall into tough times.
Rafael Lopez '07
From playing nooners, to playing Coachella, then back to UCR again. Rafael Lopez '07, aka DJ Alf Alpha, finds his way back to UCR as a performer and opener for Beach Boys and TLC for Homecoming.
Thy B. Bui '04
Often, a student sees an opportunity and thinks, “I can’t do this because I can’t afford it.” With her endowed scholarship, Thy B. Bui hopes to prevent that thought for students interested in the UCDC program by providing funding support that covers the gap between academic scholarship costs and the cost of living for generations to come.
Arnav Kacker '25
Arnav’s story is one of TRANSFORMATION. Taking a difficult personal experience and redirecting it into a positive driving force illustrates determination and ambition.
Brenda Martinez '10
From UCR athlete to Olympian and World Champion and now mentor, Brenda Martinez ’10 has made her 5-year-old self proud.
Cesar Bautista '25
Cesar’s story is one of COMMUNITY. Understanding the challenges that come with running a business inspired Cesar to speak up for small businesses and the families behind them.
Jesse Melgar, MPP '17
When you think about the largest crisis in 2020, what comes to mind? Jesse Melgar, MPP ’17 was at the forefront of communication for Governor Newsom when COVID was at its peak.
Keona Henderson, ‘08
Devoted to serving others, Keona Henderson ‘08 is a leader who wants to empower women and encourage them to find their passion.
Donor
Barbara Kerr '68
Barbara’s story showcases MOBILITY. As a first-generation alumna and donor, her story illustrates the opportunity a student at UCR has to find opportunity not only while on campus, but for the rest of their lives.
Thy B. Bui '04
Often, a student sees an opportunity and thinks, “I can’t do this because I can’t afford it.” With her endowed scholarship, Thy B. Bui hopes to prevent that thought for students interested in the UCDC program by providing funding support that covers the gap between academic scholarship costs and the cost of living for generations to come.
James Merino MBA '98
Education and opportunity go hand in hand for James Merino, MBA ’98, a data engineer who has worked at some of the biggest firms in Silicon Valley. That’s why he created the Jaime J. Merino Endowed Business Scholarship for Master of Business Administration students at UC Riverside’s School of Business in 2016.
Vera Machado Martinez M.A. '71, Ph.D. '79
A first gen UCR grad and single mom pioneered an exceptional career of firsts and is helping young Latina women do the same.
Allen Van Tran '15
Grappling with financial limitations didn’t stop Allen Van Tran from finding a way to use his education to open doors for others. He is now the youngest alumnus from the Marlan and Rosemary Bourns College of Engineering (BCOE) to establish an endowment at UC Riverside.
Ken Noller ’75, T.C. ’76, M.A. ’84
Two student teachers didn’t have enough money for gas to get to their teaching sites. Ken Noller did something about it with an endowed fund for new teachers who may fall into tough times.
Business
Ella Loyo
Ella’s story is one of MOBILITY. Raised by a single mother, Ella’s dedication to becoming an entrepreneur is admirable and showcases an ambitious mindset.
Aura Rivera '24
After an internship at Meta, Aura Rivera ‘24 knew she had a passion for business, especially marketing. As director of admissions at Fusion Academy, a private middle and high school, she works closely with families and organizations, while also handling marketing content and strategy.
James Merino MBA '98
Education and opportunity go hand in hand for James Merino, MBA ’98, a data engineer who has worked at some of the biggest firms in Silicon Valley. That’s why he created the Jaime J. Merino Endowed Business Scholarship for Master of Business Administration students at UC Riverside’s School of Business in 2016.
Brian Immethun '25
Brian’s story is one of TRANSFORMATION. Although he began his studies with an unclear goal in mind, attending UC Riverside allowed Brian to explore his options and discover a career that resonates with his aspirations.
CHASS
Barbara Kerr '68
Barbara’s story showcases MOBILITY. As a first-generation alumna and donor, her story illustrates the opportunity a student at UCR has to find opportunity not only while on campus, but for the rest of their lives.
Nwaka Onwusa '08
UCR allowed Nwaka Onwusa, '08 to be empowered and follow her dreams of music and culture. From Rock and Roll Hall of Fame, to the Hip Hop Museum, she has shown what dedication and drive has allowed her to achieve.
Sonia Oluoch '25
Sonia’s story is one of MOBILITY. As a first-generation student who seeks to create change in the justice system, her ambition to become a lawyer and advocate for underrepresented communities is inspiring.
Gabriel Maldonado ‘11
As an activist and organizer, Gabriel Maldonado ‘11 has made an extraordinary impact in local communities. His work focuses on public health and racial justice, giving a voice to marginalized populations.
Rafael Lopez '07
From playing nooners, to playing Coachella, then back to UCR again. Rafael Lopez '07, aka DJ Alf Alpha, finds his way back to UCR as a performer and opener for Beach Boys and TLC for Homecoming.
V. John White '73
In the last 35 years, V. John White’s career has been dedicated to air quality and clean energy. He has helped develop policies and technology to fight climate change, making an impact in California and beyond.
Aileen Tran '25
Aileen’s story is one of COMMUNITY. Her dedication to helping those struggling with mental health indicates a positive shift in healthcare for future generations.
Keona Henderson, ‘08
Devoted to serving others, Keona Henderson ‘08 is a leader who wants to empower women and encourage them to find their passion.
Rayhan Khan
As ASUCR CHASS senator and intern at the California State Assembly, Rayhan Khan is dedicated to giving back to the community and being involved on campus.
CNAS
Lilian Hernandez
Lilian’s story is one of COMMUNITY. Inspired by her family, Lilian is studying to become a teacher in the Inland Empire and plans to give back to her community.
Sheila Abdolmanafi
Sheila’s story is one of MOBILITY. Her determination to study at UCR as an international student displays resilience and passion to achieve her goal of working in healthcare.
Arnav Kacker '25
Arnav’s story is one of TRANSFORMATION. Taking a difficult personal experience and redirecting it into a positive driving force illustrates determination and ambition.
Mabel Tan
Passionate about science from a young age, Mabel is studying biology on the pre-medical track at UC Riverside. Her experience with RISE, a summer research program, helped narrow down her career options. Mabel’s story is a great example of MOBILITY at UCR.
Jazmine Morales Diego
Jazmine’s interest in environmental science is rooted in encouragement from a teacher who taught her how she could make positive change in the world. Her story is an inspiring example of TRANSFORMATION at UC Riverside.
Shayla Nguyen
Shayla’s story is one of COMMUNITY. After facing adversities early on in life, her ambitions showcase an earnest sentiment towards paying it forward and making a positive difference in healthcare.
SOE
Andrew Friedman
Taking on two majors and a minor, Andrew Friedman’s determination boldly shines through. Having access to resources and support at UC Riverside means Andrew can achieve whatever he puts his mind to.
Valentina Moreno
After learning about strategies to combat linguistic discrimination in the classroom, Valentina Moreno decided to double major in education, society, and human development and public policy. At UC Riverside, she’s enriching her college experience by building connections in both fields.
Britney Mayowa '24
Britney’s story is one of COMMUNITY. By taking advantage of the resources that UC Riverside has to offer, Britney can work towards making a difference in marginalized communities.
Vera Machado Martinez M.A. '71, Ph.D. '79
A first gen UCR grad and single mom pioneered an exceptional career of firsts and is helping young Latina women do the same.
Ken Noller ’75, T.C. ’76, M.A. ’84
Two student teachers didn’t have enough money for gas to get to their teaching sites. Ken Noller did something about it with an endowed fund for new teachers who may fall into tough times.
SPP
Cesar Bautista '25
Cesar’s story is one of COMMUNITY. Understanding the challenges that come with running a business inspired Cesar to speak up for small businesses and the families behind them.
Thy B. Bui '04
Often, a student sees an opportunity and thinks, “I can’t do this because I can’t afford it.” With her endowed scholarship, Thy B. Bui hopes to prevent that thought for students interested in the UCDC program by providing funding support that covers the gap between academic scholarship costs and the cost of living for generations to come.
Jesse Melgar, MPP '17
When you think about the largest crisis in 2020, what comes to mind? Jesse Melgar, MPP ’17 was at the forefront of communication for Governor Newsom when COVID was at its peak.
Paula Omokhomion
Paula Omokhomion has a strong interest in how health and social protection policies drive global change. At UC Riverside, she is not only pursuing her master's in public policy but is making the most of her time as a Highlander by joining campus organizations.
BCOE
Allen Van Tran '15
Grappling with financial limitations didn’t stop Allen Van Tran from finding a way to use his education to open doors for others. He is now the youngest alumnus from the Marlan and Rosemary Bourns College of Engineering (BCOE) to establish an endowment at UC Riverside.
Rebecca Jennings
Rebecca’s story is one of MOBILITY. As a first-generation student, her personal adversities have served as motivation to pursue a career in STEM.
Thomas Howlett '25
Thomas Howlett’s drive and determination to balance life as a chemical engineering major and student athlete is admirable. Thanks to support from UC Riverside’s athletics and engineering department, he is making steady strides towards a career in renewable energy.
SOM
Valeria Barrientos '25
Valeria Barrientos ‘25 is an excellent example of balancing academic excellence with compassionate care. As a future physician, she strives to make an impact in patient care and comfort. As a Highlander, Valeria has her own support system that wants to see her succeed.
Alexis Carmona
Alexis’s story is one of COMMUNITY. Using her personal experiences as a patient with various health care needs, Alexis is equipped with compassion and empathy to help others in need.
John Costumbrado, M.D. '17
John Costumbrado, M.D. ’17 is living UCR School of Medicine's mission. As a graduate of the inaugural medical school class at UCR, he ensured he stayed in the area to make a difference. Now, in Emergency Medicine, he is living his calling by working in a diverse medical field and working with underrepresented and underserved on a regular basis.
Athletics
Brenda Martinez '10
From UCR athlete to Olympian and World Champion and now mentor, Brenda Martinez ’10 has made her 5-year-old self proud.
Thomas Howlett '25
Thomas Howlett’s drive and determination to balance life as a chemical engineering major and student athlete is admirable. Thanks to support from UC Riverside’s athletics and engineering department, he is making steady strides towards a career in renewable energy.